November 19, 2012
Having just opened a new office in Shanghai, PWL needed to have their website localized. And while their current website offered a rich and immersive experience for desktop users it could not be viewed on mobile devices. This presented an opportunity to redesign the website using web standards like HTML5 while offering content in two languages.
It was important to the client that the new site offer the same cinematic experience of their current Flash website. So a considerable effort was made to adopt some of the same silky transitions and animation. This was a challenging task given the fragmented support for CSS animation and other HTML5 features at the time.
- Responsive Images
- CSS3 Transitions
- Lazy Loading